Since neither Gabe, Dan, nor myself have any design chops, coming up with branding and a look and feel for our website felt like a daunting task.
Fortunately, we all agreed that this was not our core competency and so we set out to find a designer. We collected resumes and portfolios from craigslist, but we ultimately decided upon a company called Dworkz. They were referred to us by a friend, but they also had by far the most impressive portfolio, making the decision easy.
Working with Dworkz was helpful beyond the design work they provided. The requirements asked for by the designer (hi, Stas!) forced us to more completely think through our page templates. Seeing the logo and branding ideas he presented us pressured us to make decisions about what exactly we want to project. In order to get the finer details of the design right, we had to have specific use cases worked out.
For the most part, the three of us agreed upon design decisions the needed to be made. We did have some contentious discussions about minutiae that now seem silly, but the process of being involved in the design helped all of us feel more connected with the brand.
It's a bit early to unveil our page templates, but now seems like a good time to publicize our logo:
Fortunately, we all agreed that this was not our core competency and so we set out to find a designer. We collected resumes and portfolios from craigslist, but we ultimately decided upon a company called Dworkz. They were referred to us by a friend, but they also had by far the most impressive portfolio, making the decision easy.
Working with Dworkz was helpful beyond the design work they provided. The requirements asked for by the designer (hi, Stas!) forced us to more completely think through our page templates. Seeing the logo and branding ideas he presented us pressured us to make decisions about what exactly we want to project. In order to get the finer details of the design right, we had to have specific use cases worked out.
For the most part, the three of us agreed upon design decisions the needed to be made. We did have some contentious discussions about minutiae that now seem silly, but the process of being involved in the design helped all of us feel more connected with the brand.
It's a bit early to unveil our page templates, but now seems like a good time to publicize our logo:
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